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Retailers branch out with Easter tree

Easter is the new Christmas. Not content with piling stores high with chocolate eggs, retailers are now offering “Easter trees” to decorate homes during the holiday.

Department store John Lewis and furnishings shop The Pier are among stores offering the trees, which are designed to sit on a table or sideboard and be festooned with decorations.

Easter trees are traditionally popular in Germany, where they are seen as symbolising the renewal of life at spring. Settlers took the tradition to the United States and it has now been imported from there to the UK.

In addition to the trees, other offerings include Easter Bunny masks, balloons, spring flower “fairy lights”, and Easter wreaths and garlands. However, the emergence of the Easter tree has been greeted with derision by some religious leaders.

Rev Cathy Galloway, the leader of the Iona Community, said: “Retailers are getting desperate. This cannot have anything to do with Easter.

“I can’t see this catching on in a big way. It is over-commercialising Easter. For me, this symbolises the commodification of everything, and we are paying so much for really so little.”

Rev David Robertson, of the Free Church of Scotland, said: “This has got nothing to do with Easter. It has nothing to do with the resurrection of Christ. It’s just a way to make money. It’s ridiculous and laughable. It brings to mind the image of Christ in the temple throwing out the money-changers and saying ‘get out you thieves.'”

Full story at Scotland on Sunday.

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