‘Sexualised’ nun and priest ad banned by watchdog

A newspaper advertising campaign for ice-cream featuring a young nun and priest about to share a kiss has been banned after complaints that it was offensive to those working in a religious order.

The saucy press ad, with the strapline "Kiss temptation", was run by ice-cream brand Antonio Federici Gelato Italiano. The ad, which ran in Delicious and Sainsbury’s magazines, featured a nun in full habit and a priest wearing rosary beads while holding a pot of ice-cream.

In its ruling, the Advertising Standards Authority said that the portrayal of the priest and nun in a "sexualised manner", and the implication that they were considering whether or not to give in to temptation, was likely to cause serious offence to some readers. The ASA banned the ad.

• Full story at The Guardian.

• Posted in Media, Secularism